 |
 |
 |
 |
 |
When and where is the workshop being held?
The workshop is being held June 10-13 2003 in New York City.
Who is convening
the workshop?
The American Legacy Foundation®, the Centers for Disease Control
and Prevention and the World Health Organisation are convening the workshop.
Who are
the workshop attendees?
The attendees represent tobacco control, marketing agencies, governments
and non-profit organizations from around the United States and from
approximately 15 different countries. Most of the attendees have been
involved in tobacco counter-marketing efforts.
What do
you hope to achieve from the workshop?
The goal of the workshop is to bring together tobacco control experts,
government and non-profit representatives and marketing experts from
around the United States and the world to discuss and disseminate the
latest best practices in counter-marketing.
Can I obtain a summary of the workshop activities at the conclusion of the meetings? Yes, a full transcript of the workshop will be available on this Web site as well as summary documents that will give you an overview of the presentations and discussion that occurred.
How can
I obtain a copy of the presentations given at the workshop?
When they become available, the presentations will be posted to this
Web site.
How are
youth involved in the workshop?
Both international and domestic youth representatives will attend the
Workshop and will participate as discussants on panels about tobacco
counter-marketing. Their presence and voices will help to ground the
workshop in the realities of tobacco industry marketing to target demographics
like youth.
Who are
the workshop speakers?
Please click here to see the workshop
agenda.
How do I
learn more about Peter Zollo of Teenage Research Unlimited (TRU)?
Peter co-founded TRU in 1982 as the first market-research firm to specialize
exclusively in teenagers. Since that time, TRU has grown to be the nation’s
preeminent youth-research firm.
Peter is highly involved with several youth social-marketing issues and campaigns. He was instrumental in developing and implementing the concept of "product-less branding" for anti-tobacco marketing, specifically working with Arnold Worldwide in the development of the truth® brand. He has also worked with the leading anti-tobacco states of Massachusetts, California, Oregon, Arizona, Florida, Iowa, and Illinois in their groundbreaking campaigns, in addition to consulting with the Centers for Disease Control on this issue and serving as a member of the Columbia University expert panel on youth and tobacco. Peter also consulted with then-Florida Governor Lawton Chiles and then-Secretary of Health and Human Services Donna Shalala on the potential impact of counter-tobacco campaigns directed at youth.
He’s also a member of the Behavioral Change Expert Panel (BCEP) that assists in planning and evaluating the current national anti-drug campaign.
Peter authored the book Wise Up to Teens: Insights into Marketing and Advertising to Teenagers, originally published in 1995 by New Strategist Publications; an updated edition was published in 1999. A sequel, Getting Wiser to Teens: More Insights into Marketing to Teenagers, is planned for publication in Summer 2003.
Visit Teenage Research Unlimited Web site at www.teenresearch.com.
How can
I learn more about the American Legacy Foundation?
The American Legacy Foundation is dedicated to building a world where
young people reject tobacco and anyone can quit. Located in Washington,
DC, the foundation develops programs that address the health effects of
tobacco use through grants, technical assistance and training, youth activism,
strategic partnerships, counter-marketing and grass roots marketing campaigns,
public relations, and outreach to populations disproportionately affected
by the toll of tobacco. The foundation’s national programs include
Circle of Friends, Great Start, a Priority Populations Initiative, Streetheory.org
and truth®. The American Legacy Foundation was created as a result
of the November 1998 Master Settlement Agreement (MSA) reached between
attorneys general from 46 states and the tobacco industry. Visit www.americanlegacy.org.
How can
I learn more about the Centers for Disease Control and Prevention (CDC)?
The Centers for Disease Control and Prevention (CDC) protects people's
health and safety by preventing and controlling diseases and injuries;
enhances health decisions by providing credible information on critical
health issues; and promotes healthy living through strong partnerships
with local, national, and international organizations. As the lead federal
agency in the United States for comprehensive tobacco prevention and
control, CDC's Office on Smoking and Health develops, conducts, and supports
strategic efforts to protect the public's health from the harmful effects
of tobacco use. Visit www.cdc.gov.
Brands such as: white owl blunts, Al Capone Cigars, Black & Mild Cigars and BLACKSTONE
Cigars.
How can
I learn more about the World Health Organisation?
The World Health Organisation (WHO) is the principal health arm of United
Nations System. The objective of is 192 Member States is the attainment
by all peoples of the highest possible level of health. Health, as
defined in the WHO Constitution, is a state of complete physical, mental
and social well-being and not merely the absence of disease or infirmity.
In support of its main objective, the Organization has a wide range
of functions, including the following:
- To act as the directing and coordinating authority on international health work
- To promote technical co-operation
- To assist Governments, upon request, in strengthening health services
- To furnish appropriate technical assistance and, in emergencies, necessary aid, upon the request or acceptance of Governments
- To stimulate and advance work on the prevention and control of epidemic, endemic and other diseases
- To promote, in co-operation with other specialized agencies where necessary, the improvement of nutrition, housing, sanitation, recreation, economic or working conditions and other aspects of environmental hygiene
- To promote and co-ordinate biomedical and health services research
- To promote improved standards of teaching and training in the health, medical and related professions
- To establish and stimulate the establishment of international standards for biological, pharmaceutical and similar products, and to standardize diagnostic procedures
- To foster activities in the field of mental health, especially those activities affecting the harmony of human relations
WHO also proposes conventions, agreements, regulations and makes recommendations
about international nomenclature of diseases, causes of death and public
health practices. It develops, establishes and promotes international
standards concerning foods and biological, pharmaceutical and similar
substances.
Tobacco control has been a priority for the last five years and WHO Member
States have recently concluded negotiations on the Framework Convention
on Tobacco Control (FCTC), a multilaterally negotiated set of global rules
to curb the spread of tobacco and tobacco related diseases. When adopted,
the FCTC will be the WHO's first public health treaty. Visit www.who.int/en/.
Who can
I contact for more information about the workshop?
For more information about this workshop, please contact the organizers
by sending an email to tobacco@pyramidcommunications.com
What is
the current state of tobacco industry marketing?
For more information on this topic, please visit the Web site of the Campaign
for Tobacco-Free Kids at www.tobaccofreekids.org.